Supporting Youth Kids need good role models and good friends to help them grow up feeling accepted and inspired. This school year, help create an environment for kids and teens that allows them to reach their full potential.

Bullying Prevention

Bullying Prevention

What It Addresses: PSAs encourage teens to reflect on the power of their words and actions and consider how they are affecting others.
Why It's Important: While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion.
When To Air It: This topic is important year-round.

Empowering Girls in STEM

Empowering Girls in STEM

What It Addresses: PSAs encourage middle school girls to stay interested in STEM by showcasing the achievements of female role models in STEM and reinforcing that STEM is cool, creative, and inspiring.
Why It's Important: Research shows that young girls like STEM subjects--science, technology, engineering, and math--but as they get older, they start to feel that STEM isn't for them due to the influence of outdated stereotypes.
When To Air It: This topic is important year-round.

Fatherhood Involvement

Fatherhood Involvement

What It Addresses: PSAs encourage dads to recognize the critical role they play in their children's lives and encourage them to dance like a dad and make a moment with their kids.
Why It's Important: Seven out of 10 fathers want help being a better parent.
When To Air It: Air this in November for the start of the holiday season.