AD COUNCIL FAMILY OF SITES:

Campaign Spotlight

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The Road to Safety Continues

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations that inspires dialogue about the dangers of drinking and driving. Now in its 16th year, Project Roadblock is the largest annual station-supported initiative of a single PSA campaign. Air these PSAs December 26 – 31.

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Care for Your Hero

There are more than 40 million Americans currently caring for an older or aging loved one. Run PSAs that encourage caregivers nationwide to visit AARP’s Family Caregiving site and find free planning resources like Care Guides, self-care tips, and legal and financial guidance so they can care for their loved ones and themselves.

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Adoption From Foster Care Main Image

“You Can’t Imagine the Rewards”

Currently 125,000 youth in the U.S. foster care system are awaiting adoption, and only 5% of all children adopted in 2018 were between the ages of 15 and 18. New PSAs show prospective parents that adopting a teenager can bring unexpected rewards and positively impact their life as well as their teen’s.

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