Finding a job can be tough at any age. Help hiring managers look beyond the traditional resume and consider alternative talent pipelines and encourage shopping at Goodwill® by airing PSAs that explain how Goodwill stores support critical job training, career, and community services in your neighborhood.
What It Addresses: PSAs explain how shopping at local Goodwill® stores supports critical job training, career, and community services in shoppers’ local
communities throughout the U.S. and Canada.
Why It's Important: Today, over 6 million Americans are out of work, but every 25 seconds of each business day, someone earns a job with the help of Goodwill, a nonprofit organization.
When To Air It: Air this for spring cleaning.
What It Addresses: PSAs aim to change employer perceptions by highlighting Opportunity Youth, a motivated, resilient pool of untapped talent who will be unstoppable in their jobs like they’re unstoppable in life.
Why It's Important: Six million 16-to-24-year-olds are out of work or school and looking for an opportunity.
When To Air It: This campaign is relevant year-round.