Project Roadblock

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Now in its 15th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 27% from 14,409 in 2004 to 10,497 in 2016. However, there is still more work to be done. In December 2016, over 781 people were involved in an alcohol-impaired driving fatality and 328 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.

Join This Year:
1. Pledge your station’s support.
2. Donate on-air , online , and social media inventory
3. Monetize support through local business sponsorships.

Need Help?

Note: You will not be able to download the “sponsorable PSAs” below. If you are interested in accessing them, please click on the “Monetize” link above.
Sponsors: National Highway Traffic Safety Administration (NHTSA)


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