Emergency Preparedness - NYC

Ready New York is a local PSA campaign designed to prepare 8.4 million New Yorkers for an effective response to whatever natural or man-made disaster may come next. While the city has experienced power blackouts and Hurricane Sandy, 36% of New Yorkers say they do not feel prepared for an emergency and 33% have no emergency plan. Ready New York’s direct message—“Don’t Wait. Communicate.”— encourages New Yorkers to talk to their loved ones and make a plan that’s shared with all family members. PSAs alert every New Yorker to call 311 or go to and learn how to create an emergency plan.
Sponsors: New York City Emergency Management (NYC Emergency Management)


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