Wildfire Prevention


Since 1944, Smokey Bear has been the symbol of the protection of America's forests from wildfire. More than 70 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history. Smokey Bear is recognized by 97% of adults, and 3 out of 4 adults are able to recall his message without prompting.


Sponsor: U.S. Forest Service, National Association of State Foresters



Associated Assets

PSA Central