Suicide Prevention

Suicide is the second leading cause of death amongst young adults. Friends can play a crucial role in suicide prevention, since 76% of young adults turn to a friend in a time of crisis. This generation is ready to crack open the cultural conversation about mental health, but they’re missing the language to do it. Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health. Campaign assets drive to SeizeTheAwkward.org, which provides resources, such as tutorial videos, information on warning signs, conversation starters, tips on how to sustain a conversation around mental health.

Sponsor: Ad Council, American Foundation for Suicide Prevention, JED Foundation

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