Fatherhood Involvement

Fathers play a critical role in their children’s lives and today, 86 percent of dads spend more time with their children than their own dads did with them. However, 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council’s Fatherhood Involvement campaign will encourage men to “take time to be a dad today” by playing an active role in their children’s lives. New PSAs feature kids re-telling jokes their dads shared with them, highlighting that even the smallest moments fathers spend with their children can have the biggest difference in their children’s lives. All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.

Sponsor: National Responsible Fatherhood Clearinghouse, Office of Family Assistance, U.S. Department of Health and Human Services (HHS), U.S. Department of Health and Human Services Administration for Children and Families, Office of Family Assistance

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