Fatherhood Involvement

How times have changed for America’s families! The good news: 86 percent of dads today spend more time with their children than their own dads did with them. The better news: 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council’s Fatherhood Involvement campaign will encourage men to “take time to be a dad today” by playing an active, responsible role in their children’s lives. New PSAs will direct them to visit Fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.

Sponsor: National Responsible Fatherhood Clearinghouse, U.S. Department of Health and Human Services (HHS), U.S. Department of Health and Human Services Administration for Children and Families, Office of Family Assistance

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