Emergency Preparedness

The Ready PSA campaign from Federal Emergency Management Agency (FEMA) is designed to prepare American families for an effective response to whatever natural or man-made disaster may come next. While the country has experienced recent devastating natural disasters, such as earthquakes, wildfires, tornados and hurricanes, only 20% of Americans say they feel very prepared for a disaster. Yet 64% of Americans say disaster preparation is very important for people to do. The Ready campaign’s resources can help close that gap. The PSA message—“Don’t Wait. Communicate.”— encourages Americans to talk to their loved ones and make a plan that’s shared with all family members. The campaign also encourages Americans to be informed and build a kit with essential supplies that will last up to 72 hours. PSAs urge every American to visit Ready.gov and learn how to make their emergency plan today.

Sponsor: Federal Emergency Management Agency (FEMA), U.S. Department of Homeland Security

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