Buzzed Driving Prevention
An average of one alcohol impaired driving fatality occurred every 52 minutes in 2013. But, there has been improvement: According to National Highway Traffic Safety Administration data, annual impaired driving fatalities fell 23% between 2004 and 2013. The Buzzed Driving Prevention campaign aims to inspire dialogue and recognition of the consequences of impaired driving, and subsequently motivate people to stop driving buzzed. The PSAs — which are directed towards men between the ages of 21 and 35 — raise awareness surrounding the potential financial and social consequences of getting behind the wheel while under the influence. PSAs emphasize that if you drive buzzed it could cost up to $10,000 in fines, legal fees and increased insurance rates.
Sponsor: National Highway Traffic Safety Administration