Caring for yourself is key to a happy, healthy life. This Mother’s Day, air messages that share steps and tools to help your community prepare for retirement, provide resources for caregivers to care for their loved ones and themselves, and encourage women to understand their risk of breast cancer.
What It Addresses: PSAs empower black women to take action by understanding their breast health and risk of breast cancer.
Why It's Important: Black women in the U.S. are 40% more likely to die of breast cancer than white women.
When To Air It: Air this surrounding Mother's Day, May 12th.
What It Addresses: PSAs spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.
Why It's Important: Nearly 7 million Latinos in the U.S. provide unpaid care to an aging or older loved one.
When To Air It: Air this surrounding Father's Day, June 16th.
What It Addresses: Motivate people in their late 40s and their 50s to better prepare for their long-term financial security so they can lead independent and comfortable lives as they age.
Why It's Important: Approximately 41% of households headed by people ages 55–64, or 9.3 million households, have no retirement savings.
When To Air It: Air this for June's National Homeownership Month.