How does the Ad Council distribute PSAs?
The Ad Council regularly mails or digitally distributes production-ready materials or alerts to media companies. For more information, please check FAQs specific to your media type on the left side.
How do I sign up to receive Ad Council PSA mailings?
If you wish to be added to our mailing list please email email@example.com and someone will contact you shortly.
What is the cost of downloading PSAs?
All Ad Council PSAs are provided to the media free of charge. Broadcast-quality and production-quality tv, radio, newspaper, magazine and outdoor ads can be downloaded free of charge on PSA Central.
I don't represent a media outlet, but I am interested in using PSA Central to find out more about Ad Council PSAs.
Please visit our main site, http://www.adcouncil.org. Click on "Our Work" link to learn about current Ad Council campaigns and view some of the available PSAs. If you are an educator, you may register with the site as "Educator" user type during registration process.
Can I download multiple assets/ads in bulk?
Yes, you may download multiple files at one time. First add all of the assets you want to your cart, by clicking on shopping cart icon for each asset. When you are done building your list, go to "My Cart" in the top right, and then click "Download". You will be required to log in to download.
page for more detailed information.
- You may not modify, create derivative works from, or otherwise attempt to alter, or use the PSAs in any way other than expressly authorized.
- The PSAs may only be placed in donated media and not on any media that is purchased in any way.
- The PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites.
- You may not use the PSA in any manner that would imply an association with any commercial enterprise. You cannot, for example, exhibit the PSA with corporate logos appearing in conjunction with it.
- Use of the PSAs is only permitted through the applicable expiration period.
- We reserve the right, at any time and in our sole discretion, to ask you to remove the PSAs from any media channel where you have placed them.
Can an advertiser sponsor an existing Ad Council PSA?
If you are interested in attaching corporate sponsorship to existing Ad Council PSAs, several campaigns are potentially available.
Please note that each sponsorship opportunity must be considered and approved on an individual, case by case basis. We do this to ensure that the campaign in question is comfortable with the sponsor's product, etc.
The following categories would be unacceptable as sponsors for any Ad Council campaign:
-Pharmaceuticals (in most cases)
-Any for-profit lobbying groups, organizations and other products that clearly conflict/counter the PSA's message
For more information about sponsorship opportunities, please email firstname.lastname@example.org. If you have a specific sponsorship opportunity in mind, please provide all applicable information including your media outlet's name and DMA, proposed sponsor's name, proposed sponsor's business type, and the campaign of interest.
Why do I need a username and password?
We would like to provide you with a customized user experience. Possessing a username and password allows PSA Central to store your preferences, maintain your carts, and provide you with a record of your site activity located in the 'My Activity' link at the upper right-hand corner of the page.
I've been using PSA Central for years, why do I receive an "Invalid email and password" error message?
We're sorry for the inconvenience. The format of our username has changed to an email format. Please update your account by clicking the 'Register' link at the upper right-hand corner of the page.
I represent a cause/issue, can I post my PSAs on your website?
PSA Central is only used for Ad Council PSAs. You may want to reach out to your local media outlets for further assistance. If you're interested in partnering with The Ad Council, please contact Danna Kulzer, Senior Director of Nonprofit and Government Affairs at email@example.com.
Where can I find former PSAs?
For former PSAs that are no longer active in our docket, please email Ad Council Archives at the University of Illinois at firstname.lastname@example.org.
What are the system requirements for the best use of PSA Central?
Please refer to the system requirements chart
to ensure that your operating system and browser are compatible with PSA Central.
To download PSAs using the cart functionality, the latest version of Java
must be installed.
Please note that Java is not needed when downloading files from the search results or asset details pages.
I'm having issues on the site, what should I do?
Occasionally a different browser will works charms, but always feel free to reach out to our team at PSACentral@adcouncil.org who will assist in any way or connect you with our IT team.
Looking for Project Roadblock FAQs?
Find answers here
and feel free to reach out to email@example.com for more questions.
Can I download broadcast quality TV spots?
Yes, you may download the broadcast quality TV spots on this site. On the homepage select "TV" checkbox, select "Asset (Ad)", then click "Submit". Once you get the result page, you will be able to further narrow down your search by format, length, language etc. You can search for internet streaming quality ads by selecting "Video Streaming" under "Television - File Format" option
Which file format should I download?
Check with your editing or transcoding software import sources. H.264 is ideal for webcasters to transcode and stream. Popular editing systems can use the following:
- Final Cut Pro DVCPRO (DV25, 50, 100), H.264, WAVE, IMX/MXF*
- Avid DVCPRO (DV25, 50, 100), H.264, WAVE, IMX/MXF*
- Grass Valley MPEG-2, DVCPRO (DV25, 50, 100), H.264, IMX/MXF*
- Premiere MPEG-2, DVCPRO (DV25, 50, 100), H.264, WAVE
- IMX/MXF* - for MAC systems requires import utility, http://mxf4mac.com/mxf4qtimport
The preview videos do not play at the web site.
Install the latest Flash Player from Adobe
The downloaded videos do not play on my PC.
Most of the file formats are intended for broadcast and editing systems. Use the appropriate PC player for to preview the files.
- MPEG-2 free VLC player available at http://www.videolan.org
- DV25/50 QuickTime Pro with preferences set to "Use high quality video"
- IMX/MXF free VLC player available at http://www.videolan.org
The downloaded file has flashing white dots at the top.
These are closed captioning and Nielsen codes embedded in broadcast files but are not in the active picture for airplay. In some workflow situations, it is necessary to use Cropping settings with your editing software to remove them.
I can not use digital assets; can I order a physical tape?
If you are unable to download digital assets, please call 1-800-933-PSAS to place your order. This service is for TV & Cable Stations only.
What is stereo, comp and split audio?
Stereo indicates only 2 channels of audio. Comp indicates that the original material had many channel of audio that were then combined into 2 channels. Split audio indicates that there are 4 or more audio channels.
I want to receive a physical tape every time Ad Council releases new work, how can I sign up for Ad Council mailing list?
If you wish to be added to our mailing list please email your station mailing address and preferred tape format to firstname.lastname@example.org
I am an Extreme Reach subscriber, how can I receive via the Extreme Reach platform?
Please check with your Traffic Department to access the latest PSAs via the Extreme Reach Platform. For technical support, or to determine if your station is currently an Extreme Reach affiliate, please email email@example.com
or call 1-877-769-9382 Ext. 0. If you can't find the spots you are interested in on the Extreme Reach platform, we encourage you to download broadcast quality spots on this site.