Campaign Name: Teacher Recruitment
With half of teachers eligible to retire over the next decade, there is an urgent need and unprecedented opportunity to drive the transformation of K-12 education by recruiting our nation's brightest students to the profession. The nation is at a critical juncture, facing the opportunity to recruit top talent into the teaching profession. In order to recruit the next generation of teachers by redefining teaching as a top career choice for our nation's most talented students, TEACH and the Ad Council have launched a powerful new campaign that disrupts current perceptions of teaching and showcases the evolution and elevated stature of the teaching career. Encouraging talented, engaged and innovated students to consider the teaching profession, the campaign communicates that teaching is a competitive and innovative profession. Students interested in pursuing a career in teaching, and current teachers looking to sign up to join the movement, are directed to Teach.org.to learn more. TEACH. Make More.