Campaign Name: Emergency Preparedness
The Emergency Preparedness ("Ready") campaign empowers individuals, families, small businesses and communities to prepare for emergencies, including both natural and man-made disasters. Everyone must play a role in emergency preparedness. There are things that can be done to prepare for the unexpected. Just as we take steps to prepare for many of our everyday activities, there are simple steps everyone can take in order to be prepared for emergencies. This campaign includes assets targeted to the general population, Hispanic Americans, small business owners and parents of school-aged children that drive to Ready.gov for the tools and resources to prepare.
Sponsor Name: U.S. Department of Homeland Security, Federal Emergency Management Agency (FEMA)