Campaign Name: Bullying Prevention
The bullying statistics are staggering, with more than 80% of high school students in the U.S. reporting that they witness bullying at least once a week. Statistics also show that more than 1 in 4 children a year (13 million) experience some form of bullying (as the bully, bullied or both). Parents, unfortunately, are often not properly prepared to deal with the complexities of bullying today. Bullying is a concern for parents, but not something they proactively discuss with their children until it directly impacts their child. However, research shows that when parents talk to their kids about bullying, their children are more likely to take action to stop bullying. The objective of this campaign is to raise awareness about the seriousness of bullying, and encourage parents to talk to their children about the safe steps they can take to be more than a bystander in a bullying situation.
Sponsor Name: U.S. Department of Health and Human Services (HHS), Waitt Institute for Violence Prevention, ARCUS Foundation, The Bully Project, U.S. Department of Education, Free to Be Foundation, AOL, Johnson & Johnson, Facebook, Ad Council, Adobe Foundation