For over 70 years, Smokey Bear has been protecting our forests and getting the word out about wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of one of America’s longest running PSA campaigns. Indeed, Smokey is an icon: in 2017, 80% of outdoor recreationists (18+) correctly identified Smokey Bear’s image and 8 in 10 recognized the campaign PSAs. Although Smokey has been essential to wildfire prevention education over the last seven decades, he still needs help, as even today, nearly 9 out of 10 wildfires nationwide are caused by people. PSAs aim to raise awareness of lesser known ways wildfires are started, such as burning debris on windy days, improperly discarding hot ashes and coals, and dragging improperly secured chains. They remind adults to safely use and extinguish outdoor fires.
Sponsors: U.S. Forest Service, National Association of State Foresters
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