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Caregiver Assistance

More than 40 million Americans currently care for an aging or older loved one. It may start with a simple errand or scheduling a doctor’s appointment, but over time caregiving can expand to a significant responsibility. The impact is significant: 1 in 5 caregivers report a decline in the quality of their physical, emotional and social well-being.

Caregiver Assistance PSAs spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more, so that caregivers can care for their loved ones and themselves.

Different rounds of campaign creative target women ages 35-60, male caregivers, and African-American and Latino caregivers.
Sponsors: AARP

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