For over 70 years, Smokey Bear has been protecting our forests and getting the word out about wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of one of America’s most successful PSA campaigns. While Smokey has been influential in reducing wildfires since his 1944 debut, uncontrolled fires still scorch an average of 6.7 million acres of land each year. Nearly 9 out of 10 of these blazes nationwide are caused by people, which means nearly 9 out of 10 nationwide are also preventable. PSAs aim to lower that statistic by reminding nature enthusiasts to safely use and extinguish outdoor fires. The campaign rewards those who take the proper action and use fire responsibly with a bear hug.
Sponsor: National Association of State Foresters, U.S. Forest Service