Reducing Food Waste

Did you know that, across the entire production and consumption chain, about 40% of all food in the United States goes to waste? Most families don’t realize how much food they toss out—an average of 1,000 pounds per year per family of four. In an imaginative new PSA, a single strawberry personifies the wondrous lifecycle of food and the loss of resources when it goes unconsumed. The campaign’s website shows how making shopping lists, freezing food and using leftovers can significantly reduce the 20 pounds of food each person throws away in a single month. By sharing these PSAs, you can help families in your community save the food.

Sponsor: Ad Council, Natural Resources Defense Council (NRDC)

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