How times have changed for America's families! The good news: 86 percent of dads today spend more time with their children than their own dads did with them. The better news: 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council's Fatherhood Involvement campaign will encourage men to "take time to be a dad today" by playing an active, responsible role in their children's lives. New PSAs will direct them to visit Fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.
Sponsor: U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, National Responsible Fatherhood Clearinghouse, ICF International, U.S. Department of Health and Human Services Administration for Children and Families, Office of Family Assistance